I’m Marguerite, an ex-Google freelance SEO consultant with 10+ years experience helping businesses rank in Search Results.
If you’re looking to hire an SEO expert, you’re likely not just looking for traffic. You’re looking for results.
I’m a multilingual (French – English – German) freelance SEO consultant with over a decade of experience. I’ve been working in SEO since 2013, helping brands build visibility that actually lasts.
Over the years, I’ve worked with companies at very different stages. From early growth brands finding their footing, to established businesses operating at a global scale. What they all have in common is a desire to be seen clearly, credibly, and for the right reasons.
I was trained in SEO through programs developed by Google, went on to hold senior roles in tech marketing, and later collaborated as a freelancer on SEO projects for Google and YouTube. Those experiences gave me a strong understanding of how search platforms evolve and how quality is evaluated over time.
That said, my work today is not about chasing algorithms or forcing growth.
It’s about understanding people. How they think, how they search, and how trust is built long before a first click, conversation, or sale.
I help clients not only reach the first page of Google and appear in AI generated answers, but stay visible in a way that feels stable, credible, and aligned with their brand.
A background rooted in psychology and data
My approach to SEO sits at the intersection of human behavior and analytics.
I studied Psychology at McGill University, where I developed a strong understanding of decision making, attention, and motivation. I later completed a specialization in Digital Marketing Analytics at MIT, focusing on data driven strategy, performance analysis, and measurement. I’m grateful to have been able to attend some of the world’s top universities and learn from some of the world’s most inspiring thought leaders.
This combination of art + science shapes how I approach SEO today. Not as a checklist of tactics, but as a system that connects intent, structure, content, and visibility.
Professional experience before becoming an independent SEO contractor
Before becoming a freelance SEO consultant, I built my experience across both in house and agency environments.
I started as a copywriter within the Expedia Group, where I learned how large scale digital platforms think about user experience and conversion. I later moved agency side, working on big tech accounts including Microsoft and collaborating closely with strategy, performance, and content teams.
Before branching off on my own, I was an SEO lead in the yachting industry. A space where visibility is not about volume, but about authority, positioning, and trust in highly competitive international markets.
How I work as a freelance SEO consultant
I work independently and intentionally.
As a freelance SEO consultant, I don’t offer one size fits all or pre packaged SEO strategies. Every project starts with a simple question: what are you actually trying to build?
From there, I design a strategy that fits your business, your audience, and your stage of growth. I prioritize structure before scale, and meaning before volume.
I also specialize in optimizing content so it is understood not only by search engines, but by AI systems and large language models. This ensures your expertise remains visible as search continues to evolve.
My services cover the full SEO spectrum, from audits and strategy to on page, technical optimization, and SEO copywriting.
Who I work with
As a freelance SEO consultant, I work best with clients who:
- Care about quality and clarity
- Want sustainable visibility rather than short term spikes
- Are looking for a trusted, experienced SEO partner
- Are building something real, whether they are growing or already established
You don’t need to be a huge brand to work with me. You do need to have a clear project, a real budget, and a desire to do things properly.
If you are looking for shortcuts or mass produced SEO, I won’t be the right freelance SEO consultant. If you are looking for thoughtful strategy and long term alignment, we’ll likely work very well together.
Where I’m based
I’m currently based in tropical Panama and work with clients worldwide.
What I believe
SEO is not just technical. It’s strategic, psychological, and human.
When done well, it creates trust before conversation, authority before proof, and visibility that compounds over time.
That’s the work I do as a freelance SEO consultant – if this resonates, let’s discuss your project.
FAQs
How much does a freelance SEO consultant typically charge per project?
The cost of a freelance SEO consultant varies depending on scope, experience, and project complexity. Small, focused projects such as audits or keyword research may range from a few hundred to a few thousand euros, while ongoing SEO strategy, content optimization, or technical work is often priced monthly. Experienced freelance SEO consultants usually charge based on value and outcomes rather than fixed templates, adapting pricing to the client’s goals, market, and resources.
What tools do freelance SEO consultants rely on?
Many freelance SEO consultants rely on a combination of tools to improve keyword research and search intent analysis. Popular options include Keyword Surfer for quick SERP insights and Ahrefs for in depth keyword data, competitive analysis, and content gap identification. The best freelance SEO consultants focus less on a single tool and more on how keyword data aligns with real user intent and business objectives.
What are common services offered by freelance SEO consultants?
A freelance SEO consultant typically offers services across the full SEO spectrum. This includes SEO audits, keyword research, on page optimization, technical SEO, content strategy, SEO copywriting, internal linking, and performance analysis. Many consultants also support visibility in AI driven search results and large language models, adapting SEO strategies to evolving search behaviors.
How do I evaluate the portfolio of a freelance SEO consultant?
When reviewing a freelance SEO consultant’s portfolio, focus on clarity of strategy rather than just rankings. Look for explanations of challenges, decision making, and outcomes. A strong portfolio highlights how visibility, structure, and content were aligned with business goals, not just traffic increases. Experience across different industries is often a sign of strategic depth.
What contract templates are recommended when hiring freelance SEO consultants?
Contracts for freelance SEO consultants typically outline scope of work, deliverables, timelines, confidentiality, and payment terms. Many consultants use simple service agreements adapted to each project rather than rigid templates. It’s important that the contract clearly defines responsibilities and expectations while allowing flexibility as SEO priorities evolve.
What are typical turnaround times for freelance SEO consulting projects?
Turnaround times vary based on the type of SEO work. Audits and keyword research may take one to three weeks, while full SEO strategies and implementation often span several months. Reputable freelance SEO consultants set realistic timelines and emphasize long term growth rather than instant results.
Can freelance SEO consultants provide competitive analysis reports?
Yes, competitive analysis is a core service offered by many freelance SEO consultants. These reports typically examine competitors’ keywords, content structure, backlink profiles, and positioning strategies. The goal is not imitation, but identifying opportunities to differentiate and build stronger authority in search results.
How much does a freelance SEO consultant typically charge per project?
The cost of a freelance SEO consultant varies depending on scope, experience, and project complexity. Small, focused projects such as audits or keyword research may range from a few hundred to a few thousand euros, while ongoing SEO strategy, content optimization, or technical work is often priced monthly. Experienced freelance SEO consultants usually charge based on value and outcomes rather than fixed templates, adapting pricing to the client’s goals, market, and resources.
What are signs of reputable freelance SEO consultants online?
Reputable freelance SEO consultants are transparent about their process, realistic about timelines, and clear about what SEO can and cannot guarantee. They prioritize strategy over shortcuts, avoid promises of instant rankings, and communicate openly about performance. Strong content, thoughtful insights, and consistent messaging are often signs of credibility.